PTM Consultants™
PTM Consultants, are a specialised consultancy for project management in the civic transportation arena. I was asked to develop a brandmark which they could use for all their stationery and future collateral. This version is an update from the original brandmark which maintains the core elements of that original design, but improves it to give a stronger visual style and a greater impact.
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development
The circular form, alludes to transportation's most rudimentary form, the wheel.
The staggered elements are of the Gantt chart which are used in project management, denoting various parallel elements of a project. A hub was added, as this was PTM themselves at the heart of the project. It also serves as a brand element when the PTM text must on occasion appear alone, devoid of the wheel element. The custom PTM text was created so as to be in harmony with the circular elements. The colour navy was chosen as a safe industry colour, although a bolder colour may have been better to differentiate themselves in a somewhat conservative industry. |