Kiwi Equipped
I produced the brand identity, packaging and artwork design for this range, as part of my work for The Derek Corporation. Kiwi Equipped is a range of accessories, inspired by New Zealand culture, which retails exclusively through “The Warehouse” stores nationwide. Based on The Warehouse’s requirements, I developed a range of designs to be applied to various products, as well as creating the Brand Identity, which I incorporated into the products and the packaging.
©copyright The Derek Corporation Ltd 2013. |
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brand / packaging / product
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Neoprene Range Design
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Mouse Pads
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development
The original brand concepts were developed using some very well known New Zealand brands and products as a starting point, using the colours shapes and aesthetics of these, I created a hybrid, so as to emphasise the “New Zealandness” of the products in this range, and also as a parody of New Zealand’s much loved, and trusted brands.
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©copyright The Derek Corporation 2013.