Marketing Projects
Sumbrella™
Sumbrella™ is a comprehesive brand strategy project created for an innovative sun protection product developed by myself and Monique McTaggart. (Unitec Student Project 2012)
HUB-X™
HUB-X™ is a detailed concept for a new retail and services precinct situated on UNITEC’s Mount Albert campus. My group and I developed an advertising and promotion programme to help build this brand concept. (Unitec Student Project 2012)
Diamond Takeaways - Marketing Planning
Diamond Takeaways is a small fast food business based in Epsom, Auckland.
This was a group project by myself, Adila Khan, Danielle Lydamore-Prasad and Shaun Constable. Download our report report here. (Unitec Student Project 2013)
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Kiwi Pop™ Breakfast Cereal™
The Role of Advertising in New Zealand
There has been a lot of discussion about the role of advertising in New Zealand society.
On one hand, health campaigners criticise fast food and soft drink advertising because they claim it helps to make New Zealand children obese. On the other it has been proven that public service advertising helps people understand a range of different issues; from mental health, diet, smoking, drink driving to prescription drugs. (Unitec Student Project 2012)
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