KIRI® Skincare -
Marketing Planning, Brand Repositioning & Implementation The KIRI® skincare brand was a great reference point to help focus my understanding of the concepts of marketing.
I conducted various projects for KIRI® skincare and these culminated in a very detailed marketing plan which aimed to build and grow the KIRI® skincare brand. This plan had a focus on Brand Strategy, Distribution, Advertising and Promotion, as well as various other areas. |
marketing plan
These are a few of the pages from the marketing plan, which laid out a detailed strategy on how to build the brand, increase sales and profitability.
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packaging design
This gift box design was part of the implementation of the marketing plan. The design was to help realign the brand, to position it as the more premium product it was always meant to be.
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point of sale signage
These are examples of the improved point of sale signage which sit atop the display stands.
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display stand
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Previous design look and feel
These are some examples of how the design used to look. Having the packaging and the background all the same over-saturated colours was just too much. By eliminating the outer packaging from the promotional material, the product became more of a focal point, and elevated the brand perception slightly.
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